Insight

Can AI be useful for healthcare communications?

AI is taking the healthcare profession by storm, and its advantageous possibilities for the diagnosis and treatment of patients are seemingly endless. But what about healthcare communications? Is AI up to the task?

5 top tips for writing a creative brief

Every successful project requires a clear, informative brief. That’s why creative marketers love a good brief and can get quite grumpy about unclear, uninformative briefs.